Talk: Ideas Are Your Only Currency by Rod Judkins

March 2, 2017

We are delighted to host a talk on creative thinking by expert Rod Judkins.


Based on his book Ideas Are Your Only Currency, the theme of the talk is to understand the importance of ideas and how to create them. The real currency of our time isn’t money. It’s ideas. You’re surrounded by ideas. Films, products, books, music, messages, services and everything in your culture began life as a vision in someone’s head. If you have ideas, you’re at the heart of things.


A series of short illustrated talks will explore a theoretical issue, followed by participants undertaking a short design based exercise – to put the theory into practice.


22nd March 2017, 18.30  - 20.00

Free, booking required


To reserve your place, click here or contact



Rod Judkins is an artist, writer and lecturer. His book, The Art of Creative Thinking, was a best seller and translated into over ten languages. He teaches creative thinking at the world’s most innovative university Central Saint Martins College of Art. He has delivered creative thinking workshops to some of the worlds top organisations including The Royal Free Hospital, Apple and Samsung.